Aug 30

The McDonald’s “Talking Filet-O-Fish” commercial opens with a wide shot of a garage. A heavy, bearded man sits with a McDonald’s bag and drink on the table in front of him. He seems comfortable, content, and average as he holds a sandwich in his hand. When he takes a bite of the sandwich the shot cuts to a close up of a taxidermy fish mounted on a wooden plaque on the wall. The fish bends in half, making an hyperbolic mechanical sound, and looks right at the camera as it begins to sing:
“Gimme back that Filet-O-Fish.
Gimme that fish!”
As the fish continues, the camera cuts to back to the man who is shown bobbing his head with the tune and chewing on the sandwich. He is sitting on a weight lifting bench next to a motorcycle. The fish continues singing:
“Gimme back that Filet-O-Fish.
Gimme me that fish!”
Another man walks into the garage carrying a drill – perhaps returning it to his friend. He stops and looks with astonishment at the fish and then at his friend sitting on the bench eating the sandwich. The fish continues to sing:
“What if it were you hanging up on this wall?
If it were you in that sandwich,
you wouldn’t be laughing at all!”
Just as the fish sings, “If it were you in that sandwich,” the camera cuts to the man chewing. (more…)